Project

90 Day Business Intensive, Brand Strategy, Online Scheduler / Client Data Transfer + Web Design

Erin came to me running her services through Shopify and feeling frustrated with it, especially the calendar management, which wasn't giving her the flexibility she needed as a mom navigating a full family schedule. She was referred by another wellness provider I'd moved over to Squarespace and Acuity and wanted that same easy, user friendly experience. She also wanted a website that finally felt like a true reflection of her business.

• 3 Brand Strategy Sessions: Messaging, Positioning, Service Structure, Pricing, Big Visioning

• Visual Brand Guide (including color palette, fonts + other elemental details)

• Main Website: Services, About, Testimonials, Link to Online Skincare Store, FAQs, Location Map

• Separate Scheduling Page, Fully Migrated to Acuity

• Website Copywriting Prompts

• Social Media Integrations

• Advanced SEO

A big part of our strategy sessions went into clarifying Erin's messaging and pricing. She'd been unsure about leaning fully into serving perimenopausal women, worried it might be limiting, but through our work together she realized this is exactly who she loves serving. We used that clarity to sharpen her positioning and she confidently raised her prices to match the level of care she provides.

Her website now includes more information about her (and why people should book with her through her personal niche experience), a link to her online skincare store to drive more sales, and seamless booking.

Erin now has a scheduler she can fully customize to her life, especially on mobile, synced with her personal calendar. She feels clear on who she's speaking to, grounded in her pricing and service structure, and loves how her new brand photography and website come together.