Project

Brand Strategy + Web Design

Paulina came to me as she was growing her chef business in order to properly display all of her food menus, create a system for her weekly meal plan services, and provide a space for people to 1. know all that she has to offer and 2. create simple systems to easily inquire and/or purchase a services from her.

She wanted a clean, warm, simple yet elevated look that highlighted the uniqueness of her local chef business and spoke to those who value what she offers: clean, fresh, globally inspired nourishment.

• 90min Brand Strategy Session

• Visual Brand Guide (including color palette, fonts + other elemental details)

• Web Pages: Home, Weekly Meal Plans, Retreats, Events, Contact

• Online Store Set-up

• Website Copywriting Prompts

• Social Media Integrations

• Advanced SEO

Along with the display of her services and a seamless purchase experience, being a small local business, Paulina emphasized the importance of local SEO.

We combined my advanced SEO strategies, a visual brand that speaks to her ideal clientele (elevated, high frequency, health-centered, well cultured folks) and a strategic user experience (how people navigate and engage with your website) to cover those bases.

Squarespace’s online store system is very user friendly, easy to navigate, and simple to operate on the backend which is of high importance for my clients.

Paulina is now processing her clients through her website / online ordering, selling more weekly meal plans and is so happy to have an online space that is a quality representation of her, her business and intention that she places with each and every food order.